MGI Golf's Digital Marketing Strategy is in Full Swing
MGI Golf is changing the way golfers play; bringing high-tech motorised golf caddies to golfing champions everywhere.
Teeing Off with a New Business Model and Marketing Strategy
MGI wanted to hone in on a direct-to-customer business model that they had not previously explored, giving golfers access to the time-saving, convenience products in their range.
To launch this mission, MGI Golf chose TheHypeSociety as their marketing partner with the aim of growing their organic traffic with specific transaction focused keywords.
Campaign Goals
Awareness
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Drive sales
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Sentiment
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Campaign Results
111%
INCREASE IN
SOCIAL MEDIA CLICKS (AUS)
105%
INCREASE IN
TOTAL REVENUE USA
536%
INCREASE IN ECOMMERCE
REVENUE (AUS)
725%
INCREASE IN
GOOGLE CHANGE (USA)
169%
INCREASE IN YoY
REVENUE INCREASE
23%
INCREASE IN WEBSITE
CONVERSION RATE (USA)
111%
INCREASE IN
SOCIAL MEDIA CLICKS (AUS)
105%
INCREASE IN
TOTAL REVENUE USA
536%
INCREASE IN ECOMMERCE
REVENUE (AUS)
725%
INCREASE IN
GOOGLE CHANGE (USA)
169%
INCREASE IN YoY
REVENUE INCREASE
23%
INCREASE IN WEBSITE
CONVERSION RATE (USA)
Driving MGI Golf to the Flag
The Society hit the ground running, starting with a detailed SEO campaign to start building brand relevance amongst online search customers and the strategy has since evolved into a full scale omni-channel marketing strategy. With social media advertising utilising location targeting, Google advertising looking after the shoppers seeking better caddies, and YouTube advertising showcasing the coolest items in golf to brand new audiences, MGI is set for some of the most insane growth they’ve ever seen.
It’s been an Ace game so far – with their campaigns now generating some of the most incredible performance we’ve seen across Australia and the US in terms of revenue and online exposure!
